Infomercials as documentary: First, Ned follows Tony for two years, capturing assets that would be used for the next six!
Next, design a unique look. Watch a photoshoot!
P90X pioneered the home video testimonial in the years before YouTube. The shows were "people powered” and soon to be copied by the whole industry. And now you can watch it on Youtube...
Every result photo was authentic. No tricks, just truths.
This meant going through hundred of submissions...
P90X2. Reversing the trend and shooting HD. Yay! Watch.
Ned traveled the U.S. shooting testimonials in people's homes, but kept a documentary esthetic.
P90X3. Back to the grit of X, but with a little gloss from X2.
Next generation graphics. Pushing the envelope, always.
We make infomercials and films and music and whatever else we want.